Making connections and networking
Entering into the workforce can be a daunting task. Knowing where to find careers can
be intimidating but know you don’t need to face it alone! A fundamental part of building a career
is expanding your network. A good place to start is getting into contact with career services on
campus and having a professor in your declared major that you can turn to. There is no such
thing as a stupid question, and these people are there to answer! They can help you with finding
internships through university alumni, or using their own contacts to build connections for you.
Another important factor into building your network is entering professional networking
sites, such as LinkedIn. The first step, after creating your account, is constructing a profile that
you believe best represents you in the professional world. (Remember: keep your profile picture
professional, no selfies!) But just having a profile on LinkedIn does not help you network. The
best way to use LinkedIn is to start following other professionals and companies you are
interested in, and interacting with their content. Helpful tip: A good way to find professionals to
follow is to search what you are interested in, and filter by your university! Although these
professionals have graduated, they still have strong affiliations with their alumni and, more often
than not, are willing to help you out.
Joining university clubs, such as PRSSA, is another great way to start building your
network. Not only are you exposed to professionals through agency tours and guest speakers,
but those in the club with you are connections as well. People who join clubs will eventually be
the future of this career, and making good relationships within are connections you can use
once you are out in the workforce!
These are not the only ways in which to start building your career, but it is a good place
to start. However, the most important part is starting early! Making connections while you are
still at university allows you free access to resources, such as career services and professors.
As well as professionals will recognize that you are a “go-getter”, and that is a great first
impression to have in the PR world!