2020 Brand Product Marketing/Product Planning Internship
About FCA FCA US LLC, was formed in 2009 from a global strategic alliance with FIAT Group. The company produces vehicles and products under the Chrysler, Jeep®, Dodge, Ram, FIAT, SRT, and Mopar® brands. The combined resources, technology, distribution technology, brands, engineering, and manufacturing allow us to compete on a global scale. Our alliance allows us to build on the culture of innovation first established by Walter P. Chrysler in 1925 and FIAT's complimentary technology whose heritage dates back to 1899.
FCA takes great pride in fostering an inclusive work environment where employees can leverage strengths, experiences and perspectives. At FCA, we believe it is the diversity of talent and perspective that allows us to take a visionary approach, to strategically apply new technologies and forge ahead in our industry in innovation and performance.
Employment Type Internship
Percent Travel 0-20%
Physical Location Headquarters & Technology Center - Auburn Hills
FCA US LLC College Intern Program offers a unique opportunity for highly motivated, innovative, and inspired individuals to work in a challenging assignment where contribution, teamwork, and communication are vital to the success of the organization. As a leading-edge company, we can provide real world challenges and rewarding intern experiences to candidates from a variety of colleges and universities while providing a competitive salary.
Interns are assigned to an organization department based on the candidate's background, skill set and interests. The assignments are project-oriented, meaningful to the department and will allow you to take responsibility for major tasks. Interns experience a sense of personal accomplishment and contribution and experience the corporate business culture through work assignments and structured activities. You will gain the communication and etiquette skills required in business while sharing knowledge gained from your recent academic courses. You will also enhance your computer skills and learn new systems and software.
Each Intern assignment consists of challenging projects with specific goals, providing opportunities for personal growth and development. Interns that demonstrate outstanding qualities may be invited back the following year for a second internship or offered full-time positions in our various new hire programs. Summer internships are primarily located at the FCA US Headquarters and Technology Center in Auburn Hills, Michigan, other facilities in the Detroit Metropolitan area, and Business Centers located throughout the United States. Interns may qualify for a housing allowance and/or travel assistance. During the internship, you will have the opportunity to participate in many activities designed specifically to enhance your knowledge of FCA, our brands, and the metro Detroit area.
Interns within Product Marketing will assist in developing marketing and brand strategies through assessment of customer aspirations and the analysis of the competitive environment. They will also help identify and develop marketing plans consistent with customer attitudes and values to achieve business goals. In addition, the Intern will coordinate buyers' demographics and research while obtaining knowledge of product and customers.
Interns within Product Planning will directly support their respective product team. They will be assigned to a project based on vehicle line segmentation to be identified at the time of hire. Depending on the segment supported, the intern will be involved in current and/or future program initiatives to help determine product content and scope. Roles will include benchmarking current and future competitive vehicle actions and extensive analysis and synthesis of customer data to help guide the development of a product plan.
Interns Will Be Able To Experience Being a Part Of One Of Our Unique Portfolio Of Distinctive Brands That Meet The Needs And Expectations Of Customers And Enthusiasts Around The World
Jeep: Founded in 1941, the Jeep brand is a global icon, recognized around the world for its SUVs and its unmatched off-road capability. Jeep brand heritage, soul and values are part of a proud legacy that resonates around the world with its invitation to live life to the fullest.
Ram: Ram is a dedicated truck brand that stands for dependability, capability and efficiency with a strong core market in North America and a fast growing presence internationally. Since its launch as a stand-alone division in 2009, the Ram brand has emerged as a key player in the industry with the award-winning all-new Ram 1500, the longest lasting line of heavy duty trucks and a full range of light commercial vans -- all Built to Serve.
Passenger Car: Chrysler is the American brand that invented the minivan and continues to stand for innovation, efficiency and functionality. Beyond just exceptionally designed vehicles, the brand incorporates thoughtful features into all of its products, such as the industry-exclusive Stow 'n Go seating and storage system on the Chrysler Pacifica and the fuel saver technology in the Chrysler 300.
Dodge and SRT are our ultimate and mainstream performance brands in North America. From muscle cars to crossovers and full-size SUVs, the Dodge brand's full lineup of models delivers best-in-class horsepower, class-exclusive technology and unmatched capability. Or, as the brand would put it, "we don't make category cars, we make category cars nervous."
Fiat is our mass-market brand primarily focused on small and compact cars with a distinctive Italian style. Founded in Italy in 1899, Fiat is rooted in a more than century-long tradition of designing and making small cars, many of which have become icons for entire generations and accompanied Italy's major economic and social transformations.
Alfa Romeo is a legendary brand whose DNA is built on a unique motoring history. The brand's best-in-class performance and pure Italian spirit deliver an unparalleled driving experience. Since its founding in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. First with the Giulia, and more recently with the Stelvio, Alfa Romeo has created two models that capture the pure and original spirit of the brand -- that instantly recognizable thoroughbred character.
Currently pursuing a Bachelor's degree or higher degree in Business, Sales, Communications or related field
Completion of sophomore year of college at an accredited university by summer of 2020
Pursuing MBA or Master's degree with targeted completion by Spring 2021 at an accredited university
GPA of 3.0 or higher (based on a 4.0 scale)
Strong interest in automotive industry
Strong written and oral communication skills
Good interpersonal skills
Proficient with MS Office and G Suite with extensive spreadsheet experience
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
Date Posted Aug 26, 2019
Job Category Student-Internships
Req # 1038267
FCA US LLC is proud to extend to its employees a compensation and benefits package that is designed to retain their talent and to motivate and reward job performance. Our present compensation program provides for competitive, market based salaries, and annual vacation and holiday time off. We make available a comprehensive health care benefits plan which, depending upon the employees role, includes medical, dental, vision and prescription drug coverage. We also offer a disability absence plan, group and optional life insurance program, savings plan, tuition assistance, and vehicle purchase and lease discounts for certain employees, and for their family and friends.
Note: Some of the benefits listed above may not apply to summer vacation replacement and temporary employees.
Marketing and PR Internship
Mackinac State Historic Parks Summer 2020
Department: Museum Programs and Marketing
Locations: Post Hospital Administration Office, Mackinac Island
Start Date/ End Date: 12 consecutive weeks.
Pay Rate: Unpaid ($1,000 stipend upon successful completion of internship); Free Housing
Scope of Duties:
This position serves visitors to Mackinac State Historic Parks (MSHP) by assisting the Marketing Manager in a variety of activities, including writing and designing the bi-weekly employee newsletter (The Current), and all aspects of producing a news release, including interviewing sources, writing, and editing, promoting special events, and serving as a photographer/videographer for MSHP.
-Put MSHP’s visitors first by treating them with respect, serving their needs, and providing an enjoyable and educational experience.
-Create, design and write The Current, the bi-weekly MSHP newsletter.
-Create official MSHP press and news releases.
-Serve as staff photographer and create video content for MSHP promotional purposes.
-Manage certain MSHP social media accounts and actively investigate new content and avenues for promotion.
-Assist in the promotion of MSHP events
-Assist at Mackinac Associates events
-Must be 18 years or older.
-Must be studying marketing, public relations, journalism, or related field.
-Must be outgoing, enthusiastic, self-motivated, and have strong public speaking skills.
-Experience with Adobe suite of products desired, but not required.
-Must be able to follow verbal and written directions, and be able to verbally communicate with visitors and coworkers.
-Must be able to work assigned position length.
Internship Location and General Information:
The workstation for this position is the Post Hospital Administration Office on Mackinac Island with frequent travel to Mackinaw City and work out of the Petersen Center Administrative Office and the historic sites there. This position will generally work 12 weeks starting in May and working into August, and is scheduled to work 32 hours per week (approximately four days per week). The intern may be required to work evenings, holidays and/or weekends.
Housing and Stipend:
This is an unpaid internship, but Mackinac State Historic Parks (MSHP) will offer a $1,000 stipend upon successful completion of internship. Free Housing on Mackinac Island is offered to the selected individual in return for 32 hours per week of internship duties. Housing is dormitory-style with kitchen facilities available. We will also attempt to help to find a paid position in the area, possibly with MSHP, to assist with spending money.
For more information, visit mackinacparks.com
Want to apply or have any questions?
Contact: Kelly Rector email@example.com