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Become a PRo with Linkedln

LinkedIn is the electronic key to professional development and networking in today's competitive job market. LinkedIn is a professional networking service online which was founded with a mission to connect the world's professionals and make them more productive and successful. Besides acting as an electronic resume, Linkedin is also a platform for building and maintaining a professional network. Networking is essential to success in the Public Relations field, the career thrives on collaboration and teamwork. Although, networking face to face can sometimes be time consuming and restricting to the area in which you live. LinkIn allows opportunity for networking with professionals nationwide.

5 Tips to Create Your Own Business Card

A business card is an important part of your personal brand. It’s an essential piece of collateral in the networking world. You want to put your best foot forward and present your potential connections with a memorable business card that they can use to contact you later. It can be easy to get overwhelmed with design templates and inspiration from all over the internet. Luckily for you, I’ve put together 5 tips to design a stunning personal business card. 1. Keep it simple! You don’t want to clutter your business card with irrelevant information. Keep the card simple including your name, phone number, email address and relevant social media usernames. It’s popular for professionals to includ

Mix Your Summer with a Little PR

Four things you can do this summer to enhance your future PR career 1. Adwords: Not certified yet? Adwords is a great place to start to expand your experience in PR. It is an online advertising program used through the Google network to reach specific audiences based on individual business needs. Adwords is quickly becoming the most popular pay per click search engine marketing tool and odds are one day it may be implemented in the everyday tasks of your career. The best part about Adwords is that it's completely free, all you need to have is google account. Academy for the ads is all online and will train you on how to grow your advertising skills through Google ads. Adwords fundamentals ce

PRSSA Leadership Rally Lessons

Biggest Lessons from the 2018 PRSSA Leadership Rally A weekend in Arizona teaches visitors a lot of things. Always carry more water than you think you need, never say “no” to sunscreen and especially, public relations brings out the best in us. Well, maybe the last one didn’t apply to everyone, but for those who attended the PRSSA Leadership Rally in Scottsdale, that lesson was absolute. Of course, none of us traveled to the Southwest just to praise ourselves; we came together to expand our leadership skills, to find out what the PRSSA and PRSA have to offer and to expand our networks (because every PR event involves that). I learned quite a lot during this three-day event, and I’d like to s

5 Tips for a Successful Interview

1. Have a solid resume and cover letter There could be fifty people undergoing the same interview you are. So how do you increase your chances? Right off the bat, you should create a strong resume and cover letter. Make sure to put unique things in there that will help you stand out to the interviewer. Why should they hire you? What makes you so special, versus the forty-nine other applicants. 2. Dress the part Professional and appropriate should describe the outfit of the day. Men should wear a comfortable, darker toned suit that fits well. Women should wear dresses or skirts. Dress pants are acceptable; however, studies show women appear more professional in dresses/skirts because it encou

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Eastern Michigan University is a comprehensive, co-educational public university in Ypsilanti, Michigan. The university was founded in 1849 as Michigan State Normal School.