Takeaways from PRSSA National Assembly

I was fortunate enough to attend PRSSA National Assembly in Miami, March 8-11! This was a great experience to not only explore a new city, but to network with peers and contribute to PRSSA on a national level. The main purpose of National Assembly is to vote on the new national committee – basically the executive board for PRSSA National. This was really exciting because my vote counted and will make a difference in the next year as the new committee governs the organization. Here is a summary of what I did over the weekend: Thursday This year, the conference was held in sunny Miami and I was so happy to get out of the snow for the weekend. The conference started on Thursday with a keynote s

Transitioning and Teamwork

One of the toughest parts about transitioning from school to the “real” world is your ability to be a team player. Everyone remembers group projects in school, and very few think fondly of those experiences. I would argue that the issue with these group projects, and the reason that we learn so little from them, is that none of the group members are very invested in the project itself. What you are left with is a team full of people who aren’t interested in the project and have no compelling stake in the outcome. What kind of learning environment is that? If you’re like me and your experience with working as a (dedicated) team towards a real goal is limited to sports, it can be quite challen

5 Photography Tips for PR Professionals

Increasingly, the role of a public relations professional has expanded to include many different activities. We are not only writing press releases and contacting journalists. Today, we must add in the role of social media management, blog writing, content creation, website design and management, photography, videography and so much more. Unfortunately, we simply cannot master all these skills through classwork alone, which is why we must take matters into our own hands. Photography is one of the skills we most likely will not learn about in school, but will likely be responsible for producing in the “real world” especially with the emergence and popularity of social media sites focused on s

E-Board Elections Are Coming Up!

Are you interested in running for an executive board position for the 2018-2019 school year? Now is your chance! Elections are next week, March 20, at 6pm in room 310B of the Student Center. Email a resumé and letter of intent to Nicole Raymond ( by this Sunday by 11:59pm. All positions are open. To learn more about positions, download the PRSSA by-laws here. Please come in business casual attire. The option to run off of the floor will be available, as well.

The Greatest Showman, P.T. Barnum’s Wild Antics Lead to Wild Success

Source: I sat down in a dark theater with my two best friends on a Wednesday night to watch a movie that my friend chose. It was only the first week of the movie release and I didn’t have a clue what ‘The Greatest Showman’ was about. When I found out it was about the life of P.T. Barnum, I had a PR fan girl moment - my friends, who aren’t in the public relations field, had no idea what I was talking about. In light of the movie that celebrates the beginning of show business and the advertising that keeps the public interested, I wanted to take a look at P.T. Barnum and how he used advertising to promote his events. Source: Phineas T. Barnum was the greatest showma

"What is PR?"

Source: Public relations! Most people are unsure of what that means exactly when you say it. I tell my family all the time I am a PR major, and that basically gives them open door to look at me like I am crazy until I ask them, “Do you guys know what PR is?” After I explain it to them their faces change to a more confident and relieved look that I haven’t picked a career where I would be struggling to pay bills all my life. Of course, they don’t tell me those exact words but, I can pretty much read minds just by the looks on their face, and I am pretty my mom Googled the salary I can make per year. When it comes to my generation of parents I can see how they may not be fa

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Eastern Michigan University is a comprehensive, co-educational public university in Ypsilanti, Michigan. The university was founded in 1849 as Michigan State Normal School.